Welcome to part two of the Business of Blogging series. This is an eight part series where I tell you all about the business of blogging and what I have learned along the way. If you are just joining us make sure the go back and start from the beginning so you don’t miss any information or tips. Don’t worry your not far behind all you missed is the introduction and what I wish I knew before starting a blog. Alright lets get started.
I have always been interested in what goes on behind he scenes of blogs, youtube channels, and basically all successful social influencers. I want to know what the typical day looks like for a full time blogger or YouTuber. In my research about DIY and craft bloggers I couldn’t find any posts that talked specifically about the work it takes. They all talked about sharing your crafts, taking good photos, make tutorials and all the other obvious stuff.
Well this post is not like the others. I want to shed some light on all the work that goes in. I am not trying to convince anyone that being a DIY or craft blogger is a bad idea. As a craft blogger I feel like we as craft bloggers have an elevated work load because on top of making the blog post we have to make the project that the post is about. So I am going to start with my biggest tip.
Start in a Specific Niche
What I mean by this is choose a specific style of crafting to start with. This way you can focus on that one crafting category (scrap book, painting, drawing, card making, knitting, crocheting, ect.). I personally to this day struggle with creating content and keeping a consistent audience because I do all types of crafts. By not narrowing down my niche I get overwhelmed with ideas and crafts to make but then struggle to follow through on all those ideas because I get excited on the next thing before I finished the first.
So this year I am going to focusing on narrowing down my niche to a specific type of crafting. By getting specific in your niche you are letting your readers know what you do. Your readers will easily be able to say oh she/he makes cards. Then if they like card making or find your content interesting they will continue to come back. Yes there are other crafter who are all over the place like me so that is how I keep readers coming back but I know I could grow my audience by narrowing my niche. So this brings me to my second point.
Start with what you have
A craft blog is a great reason to learn new skills and share them with your readers but first you need to get readers. So start with what you have. This goes for camera gear, your computer, your work space, and your craft supplies. I think all bloggers think well I don’t have the newest and best camera so I need to get that for my blog but you don’t.I started blogging by taking photos on my iPad. Smart phones have great cameras and they make editing easy because you can do that on your phone as well.
The same goes for craft supplies. Look in your craft supplies and see what you have. Most crafters tend to do one style of crafting a lot more than others. Figure out what you do the most and work from there. I always think of all these great project ideas but I realize I don’t have any of the supplies for them. Just like making a grocery list when thinking of post ideas be looking at the supplies you have and a lot of times you will have great ideas. I noticed the posts I make from supplies I have always turn out better and more successful than the other.
Craft your stash. This will help keep supply cost low. This way when you need to buy something you haven’t spent all your money on craft supplies already. Something else to keep in mind when thinking of your posts is to think about what your going to do with it when its done. You don’t want to spend all this money on supplies for great posts then have random finished projects every where.
Work Work Work
Lets talk business. I am assuming that if you are still reading this you are interested in turning a DIY or craft blog into a career or at least a side hustle. So far we haven’t talked much about treating your blog as your job but don’t worry we are about to get into that. Just keep in mind that I am talking about my personal experiences and that everyones experience will be different.
Starting a blog required full time hours with part time pay.
Honestly the one thing I underestimated was the amount of time the goes into a successful blog. I knew it was going to be a lot of hard work but I did not realize how much time it truly takes. When starting a blog most bloggers are doing everything them selves. Even some full time bloggers still do every thing for them selves. Therefor your productivity depends entirely on how much time you put into your blog. If you are like me you probably currently have a job that you rely on as your income.
When starting a blog as a business you have to think like a brand (we will get more into this next week). Keeping with the craft theme, Jo Anns store is a business and yes a brand but with in that Jo Anns sells other brands of craft supplies like Cricut for example. Before Cricut can sell any of its products on Jo Anns shelves they must test the product to make sure the crafters buying it will like it. They also have to plan the perfect time to release the product. That is the same for every single post you put out.
Create a process
Before I put out a tutorial on my YouTube channel or blog there is a lot of prep work that goes in. This will probably be a similar process that you will do for your craft blog. Remember when creating tutorials for your readers that there is never a right or wrong way to make that craft and to encourage creativity. I alway say that my tutorials are just guides to spark ideas in my readers to create something new. Also your readers may not always have access to all the supplies you are using so remember to not use anything that couldn’t be easily substituted with another tool to supply.
My tutorial process generally follows these steps. First I think of the craft I am going to make (this usually involves Pinterest and other research to make sure the craft hasn’t been made a bunch of times already) . I like to draft out my project on my computer making it easier when I go back to create the posts to not forget any information I want my readers to know.
Next I check for my supplies to make sure I have everything I need. Then I will sit and draft out the steps to make the project. After that its time to make the craft. I make sure I have all my supplies, a clear craft space, memory card space, and a charged camera battery. Slowly making the project and taking photos along the way. The photos give my readers a visual of what I am talking about. After that I put my post together.
If I am lucky everything will go to plan but that usually doesn’t happen. There are many times I have to remake the craft because I need a few more photos. In addition to getting content for the blog I also have the think about photos for marketing.
Later on in this series we will go into more detail about scheduling blog posts. For now I want to talk about how your post schedule will affect the crafts you make. I feel like there is two main categories of crafters. The ones who like long crafts that could take days or even weeks to make. Then the quick crater who likes fast easy crafts. Personally those are the crafts that I prefer so that is what I make for my blog.
When thinking of your crafts keep in mind the amount of time it takes to make. If it is something that is going to take you days to make it might be a better idea to create a series. Make several posts about the same craft to avoid overwhelming readers. This is also a great way to give readers something to look forward too.
Another thing to keep in mind is the amount of time it takes you to create a post. Personally it takes me a couple hours to create a post. Ultimately it depends on the craft and how much detail I need to go into. The amount of time for the craft and the post all determine how far in advance you need to start your craft. Most bloggers don’t create a post and publish it when their finished. To learn more about creating content and posing schedules make sure to come back for part five of this series.
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